About the Toro Brand
For more than a century, The Toro Company has grown its market leadership by the philosophy that if you value the customer and build a better product, people will buy it. The Toro brand is more than just our name and logo — it is a promise of quality, productivity, efficiency and timeless dependability.
To protect and grow the equity in our brand, we must represent Toro consistently. Every communications piece we produce can either strengthen or dilute our brand.
Defining the Toro Brand
Our purpose, vision, mission, brand promise and brand essence.
The Importance of Standards
Why consistent brand standards matter across every touchpoint.
Contacts
Business brand representatives for each division.
The Toro Company reserves the right to reject any usage where the Toro logo or name is not in alignment with our corporate image and/or policies. External parties cannot use the Toro name as part of URLs, social profile names or other such uses unless approved by Toro.