Brand Manager
The Toro Company
Your resource for Toro brand guidelines, logo files, and application standards. Find what you need quickly using the shortcuts below, or browse by topic.
For more than a century, the Toro brand has represented a promise of quality, productivity, efficiency and timeless dependability. Understand what the brand stands for, why consistency matters, and who to contact with questions.
View brand standardsOur brand is one word: Toro — within a red shield. Proper use of the logo reinforces brand equity. This section covers color, sizing, spacing, positioning, tagline variants, and acceptable/unacceptable uses.
Toro partners with Powertex Sportwear as our preferred corporate merchandiser. Order branded apparel and items at gear.thetorocompany.com . Guidelines cover logo placement, typography, co-branding, and additional graphics.
View apparel guidelinesAuthorized distributors and dealers must follow these guidelines when using the Toro brand alongside their own. Toro reserves the right to reject any usage that falls outside corporate image and policy.
View co-branding guidelinesCustomers seek Toro products across web, apps, social media and other digital touchpoints. Use these standards — from writing style to typography and color — to deliver a consistent, engaging digital experience across all product lines.
View digital guidelinesEvery print piece — brochure, advertisement, POS or internal communication — can either strengthen or dilute the brand. Guidelines cover typography, colors, and advertising standards for sell sheets, catalogs, hang tags, tradeshow signage, and more.
View print guidelinesStandards governing colors, logos, product names, model names, and graphics as they appear directly on Toro products, ensuring consistent and professional appearance across the entire product lineup.
View on-product guidelinesReach out to the Brand team for guidance on brand standards, approvals, or anything not covered in these guidelines.
Contact the Brand Team