Model Names

Model Name Standards

Model names and numbers, like product names, should never appear equal to or larger than the Toro logo or the product name — nor should they be prominently displayed. The objective is to present the Toro brand first (dominant), then the product name (subordinate), followed by model numbers and feature call-outs (subordinate to both).

For model call-outs, these should be in the Turf font, scaled no more than 75% of the product name, and ideally colored grey. This text can be located on the same line as the product name, or stacked beneath the product name — either centered or right justified with the second to last letter of the product name.