Our end-user customers put their trust in Toro products for their innovation, productivity, efficiency, durability and reliability. They have a strong connection to the Toro brand — both in what it stands for and in the great results our products deliver. Therefore, when we brand our products it is important that we maintain consistent design and branding standards to strengthen the Toro brand in every new product brought to market.
In the development of a new product, it is critical to understand the correct hierarchy of Toro Brand Elements. The order of this hierarchy begins with the element of greatest importance:
Colors
Toro New Red and Semi-Gloss Black — our signature on-product color standards.
Logo
Placement, sizing, outlined, 3D/molded, and unacceptable logo usage on products.
Product Names
Turf typeface usage, placement, sizing, and mobile application exceptions.
Model Names
Model number sizing, placement, and hierarchy relative to logo and product name.
Additional Graphics
Feature call-outs, branding exceptions, registration marks, and unacceptable usage.
For additional information and support, please contact the Industrial Design group at Toro's headquarters in Bloomington, Minnesota. See Brand Contacts for details.