Logo Placement
The Toro logo should be the dominant graphical element on our products. Ideally, it should be reproduced at the maximum size allowable within the available area and viewable from all sides of the product. To maintain clarity and visual impact, do not overuse placement of the logo.
The Toro logo can be scaled in size, but its proportions should NEVER be altered — nor should the position of the TORO logotype or the registration mark. See the Logo Usage section for more details on proper logo usage.
For on-product applications, the TORO logo should only be produced in Toro New Red #500-96 (preferred) or Toro Semi-Gloss Black #500-41 (in select applications).
Outlined Logo
When reproducing the Toro logo on a background color that is common to the logo color, use the outlined Toro logo.
3D, Molded, Etched and Embossed Logos
While we predominantly use the red Toro logo for on-product branding, there are certain applications where this rule is not feasible. This includes some plastic and metal materials, where it is allowable to cut, stamp, etch or emboss the logo into the material. In this case, the logo can then appear in the color of the material being used — but must still be visually prominent, maintain the correct proportions, and have the registered mark positioned on the baseline of the logotype.
In 3D molded applications, the logo should ideally be lowered and polished with the letters and registered mark raised to give the logotype a lighter appearance than the shield.
Unacceptable Logo Usage
The examples shown below demonstrate unacceptable logo usage.
