On-Product Branding

Colors

Toro's approved on-product color standards for consistent brand representation.

In this section: On-Product Branding

On-Product Color Standards

One of the most distinctive and visible attributes of the Toro brand is our signature color, namely Toro New Red and Semi-Gloss Black. In addition to red and black, Toro has standardized palettes of approved colors for specific on-product styling and branding graphics.

These colors are controlled by Industrial Design and matched by part manufacturers through a color-match approval system. Sample chips of standard colors are available through Industrial Design on request.

It is imperative to maintain a high degree of consistency when matching standard colors as well as how they are used on-product.

On-product color standards chart

For additional information and support, please contact the Industrial Design group at Toro's headquarters in Bloomington, Minnesota.