Every print piece that we produce — whether a brochure, print advertisement, POS or internal communication — can either strengthen or dilute our brand. To help protect and grow our brand equity, we must represent the brand consistently. This section details guidelines for logo usage, colors, font styling and other elements across a number of applications — including sell sheets, direct mail, catalogs, hang tags, tradeshow signage, and more.
Typography
Font families, type hierarchy, and proper usage for print materials including marketing collateral.
Color Palette
Primary and secondary Pantone color specifications for consistent print reproduction.
Advertising
Standards for print advertising including ad sizes, layouts, and placement guidelines.