Print Advertising Overview
Consistent, well-produced print advertising strengthens the Toro brand and communicates our commitment to quality. All print advertisements — whether in trade publications, consumer magazines, or local directories — must adhere to the brand standards defined throughout this guide.
Every ad should clearly reinforce Toro's brand positioning, use approved typography and color, and include proper logo placement and legal notation.
Layout Principles
Print advertisements should be clean, bold, and purposeful. The following principles guide every layout decision.
Brand Hierarchy
The Toro logo must appear prominently in every ad. Always maintain clear space requirements as defined in the Logo Specifications guidelines. Do not crowd the logo with other elements.
Visual Focus
Lead with a compelling product or lifestyle image that reflects Toro's quality and durability. Images should be high resolution (minimum 300 dpi at final print size) and professionally composed.
Headline & Copy
Headlines must use DIN Next LT Pro Heavy or Black. Body copy should use DIN Next LT Pro Regular or Medium. Keep ad copy concise — prioritize one key message per ad.
Color Usage
Use only approved primary and secondary print colors. Pantone 186 Red is our signature color — use it intentionally to draw attention to key elements. Avoid using red as a background for large areas of body copy.
Common Ad Sizes
Standard print ad dimensions for common publication formats. Always confirm bleed and trim requirements with the publication before final submission.
| Format | Dimensions | Typical Use |
|---|---|---|
| Full Page | 8.375" × 10.875" | Trade magazines, product launches |
| Half Page (Horizontal) | 8.375" × 5.25" | Trade publications, dealer newsletters |
| Half Page (Vertical) | 4.125" × 10.875" | Trade publications |
| Quarter Page | 4.125" × 5.25" | Directory listings, regional publications |
| Spread (2-page) | 16.75" × 10.875" | Major product announcements, campaign launches |
| Tabloid Full Page | 10" × 13" | Newspaper inserts, retail circulars |
Required Elements
All print advertisements must include the following elements.
- Toro logo with proper clear space and approved color version
- Website URL (toro.com) for consumer-facing ads
- Legal trademark symbols on all brand and product names per current legal guidelines
- Any required disclaimers, especially for financing offers or dealer-specific promotions
- "Count on it."® tagline where space allows, set in approved font and placement
For questions about print advertising production or to request design resources, contact the Toro Brand team via the Brand Contacts page.