Our customers seek to learn about products and features from various sources, including searches on the web and other digital properties. This holds true for both residential and professional products, and underscores the importance of creating a relevant and engaging user experience.
Therefore, it is essential that we use our Toro brand elements and voice consistently to create a memorable user experience across all points of contact, for all product lines. The elements defined in these standards — from font styles to colors — each play a role in facilitating a consistent user experience.
Writing for the Web
Guidelines for concise, scannable, and search-optimized web content.
Toro's Interactive Voice
How tone of voice, promotional banners, and product highlights should be written online.
Typography
Font standards for Toro-branded websites, mobile sites, microsites and e-newsletters.
Color Palette
Primary and accent color specifications for all digital properties.
Logo Usage Guidelines
Placement, color, and sizing rules for the Toro logo across digital applications.