Interactive Font Usage
Consistent use of font type is essential to creating a common brand presence throughout our web and digital properties. Barlow is used for all headings and display text, while Inter is used for body copy, navigation, forms, and utility text. These fonts should be used across all Toro-branded websites, mobile sites, microsites and mobile applications.
Barlow — Headings & Display
Bold, Extrabold, Black weights
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Inter — Body & UI
Regular, Medium, Semibold weights
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| Element | Font | Size | Weight | Color |
|---|---|---|---|---|
| H1 — Page Title | Barlow | 36px / 48px desktop | 700 | #1A1A1A |
| H2 — Section Title | Barlow | 36px | 700 | #1A1A1A |
| H3 — Subsection | Barlow | 28px | 700 | #1A1A1A |
| H4 — Card Heading | Barlow | 20px | 700 | #1A1A1A |
| Body Copy | Inter | 16px | 400 | #666666 |
| Body Small | Inter | 14px | 400 | #666666 |
| Body Copy Links | Inter | 16px | 400 | #CD2027 (Toro Red) |
| Breadcrumb | Inter | 13px | 400 | #666666 / #CD2027 (links) |
| Caption / Fine Print | Inter | 13px | 400 | #999999 |
| Badge / Label | Inter | 11px | 700 | #1A1A1A or #FFFFFF |
| Footer Copy & Links | Inter | 13px | 400 | #666666 or #FFFFFF; links #CD2027 |
E-Newsletter Font Usage
Newsletters rendered via screen, such as blogs and emails, should use Inter as the base body font. Where HTML email clients permit web font loading, Barlow may be used for headings. Always specify a system sans-serif fallback stack (e.g., Arial, Helvetica, sans-serif) for environments that do not support web fonts.
Promotional Font Usage
All promotional digital elements — including marketing banners, campaign landing pages, contest pages, financing promotions, and web banner ads on third-party websites — must use Barlow for headlines and Inter for supporting copy. The only exception is for promotional elements that are part of a multi-channel campaign where print assets use DIN Next LT Pro; in that case, DIN Next LT Pro may carry over to digital executions to maintain creative consistency.