Logo Usage

Logo Specifications

Guidelines covering logo size, clear space, and positioning across all applications.

In this section: Logo Usage

Logo Size

The Toro logo should always measure by a size ratio of three (wide) by two (high). Never alter the logo's proportions, the typeface of the logotype and its position, or the position of the ® registration symbol. Additionally, the TORO logotype is centered within the logo, showing equal clear space on each side.

Toro logo size ratio diagram — 3 wide by 2 high

To ensure legibility, the Toro logo should never be reproduced smaller than 1/4 inch (6.35 mm) in height. Some applications, such as screen-printing or embroidery, may require a larger logo to be legible. See Apparel & Merchandise for more details.

Logo Clear Space

In order to ensure proper visibility and maximize impact, a minimum clear space between the Toro logo and any other elements is required. The clear space surrounds the logo, separating it from photography, text, illustrations and the outside edge of the document. The size of the clear space is measured by the height of the "T" in the TORO logotype, as shown.

Toro logo clear space diagram — minimum clear space equals the height of the T

Logo Positioning

Whether print, digital or video applications, preferred placement of the Toro logo is in the upper left or lower right with the proper clear space from the edge and other elements.

Logo positioning example 1 — preferred upper left and lower right placement
Logo positioning example 2 — additional placement examples