Logo Usage

Acceptable / Unacceptable Logo Usage

Approved and prohibited ways to reproduce the Toro logo across all applications.

In this section: Logo Usage

The Toro logo should be used unaltered, and in full color whenever possible. The logo may only appear on approved background colors and images, as shown below, unless you receive written permission from Corporate Public Relations prior to production.

Acceptable Logo Usage

Logo (4-color) on white with black tagline
Logo (4-color) on white (w/ black tagline)
Logo (4-color) on black with white tagline
Logo (4-color) on black (w/ white tagline)
Logo (4-color) on grey
Logo (4-color) on grey
Outlined black logo
Outlined black logo
Outlined red logo
Outlined red logo
Logo (4-color) on uniform image areas
Logo (4-color) on uniform image areas
Logo (1-color) on uniform image areas
Logo (1-color) on uniform image areas

Unacceptable Logo Usage

Do not recreate the logo in another color
Do not recreate the logo in another color
Do not recreate the logotype in another color
Do not recreate the logotype in another color
Do not screen back any part of the logo
Do not screen back any part of the logo
Do not place the registered mark below or above the baseline of the logotype
Do not place the registered mark below or above the baseline of the logotype
Do not add a drop shadow to the logo
Do not add a drop shadow to the logo
Do not recreate the logotype in another font
Do not recreate the logotype in another font
Do not reproduce the 'Count on it.' tagline in another color
Do not reproduce the 'Count on it.' tagline in another color
Do not use the Toro logo to create another graphical element
Do not use the Toro logo to create another graphical element
Do not crop or alter the logo
Do not crop or alter the logo
Do not change the shape, stretch or distort the logo
Do not change the shape, stretch or distort the logo
Do not use the logotype outside of the logo
Do not use the logotype outside of the logo
Do not encompass the Toro logo in another graphical element
Do not encompass the Toro logo in another graphical element
Do not set the logo vertically
Do not set the logo vertically
Do not place the logo on busy image areas
Do not place the logo on busy image areas