The typography system for The Toro Company consists of DIN Next LT Pro as the preferred primary font for use on all Toro-branded apparel and merchandise. Arial Black is the alternative font for use in situations where DIN Next LT Pro is not accessible. This includes all text appearing on items — with the exception of the Toro shield and 'Count on it.' tagline, which should not be recreated, altered or changed.
Sans Serif: Display
- DIN Next LT Pro — Heavy, Black, and Bold faces are highly legible and flexible for most applications.
On-product graphics can be used on certain apparel and merchandise items, but should be requested directly from Industrial Design.